Redfrog Pty Ltd., Sydney, Australia
beachflags.com.au
Redfrog Beach Flag Kit
Redfrog Beach Flags Presentation
Redfrog approached KWA Design Group to design and develop a popular beach game known as beach flags. The case was designed to emulate beach culture, incorporating materials and colours to assist in the products aesthetic. The case was designed to be easily displayed, stacked and transported to customers.
To design and develop a package to store and transport the various components of the beach game. This included concept development, plastics engineering, product prototyping and testing. Working closely with the KWA's Design Director to ensure all facets of the project would be carried out successfully and meet client's expectations.
*components housed in the case were designed and engineered by Woody Meyer, Design Director, KWA Design Group. Redfrog Beach Flags presentation created in collaboration with Gianfranco Lassandro, Creative Director, KWA Design Group.